We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Study Shows At Least 83 Percent Of U.K. Shoppers Have Concerns About Buying Organic

October 8, 2010: 10:07 AM EST

Research indicates that organic food marketers in the U.K. have an opportunity to convert a significant part of the population if they can address perceptions of high cost and low value-added. U.K. shoppers see two primary issues with purchasing organic goods: the first is high cost, an issue for 58 percent of respondents in a recent study conducted by YouGov SixthSense. The second, identified by another 25 percent, is lack of a comparative advantage over non-organic foods. A researcher involved in the study points to the reality that, “many organic lines are coming down in price, and in some cases are equal to, or cheaper than standard branded products.” The small percentage (13%) that buy organic exclusively include well-off, urban, females over 25 who own homes, are single, and well-educated.

YouGov SixthSense and Stephen O'Connor, "Overpriced organics", YouGov SixthSense report, October 08, 2010, © YouGov
Diet Insights
Diet Research & Advice
Market News
United Kingdom
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.