Study Shows Consumers Worldwide Are Warming Up To Omega-3

Global awareness of omega-3 fatty acids as a vital nutrient for physical and mental health has reached "critical mass," according to the report "Omega-3: Global Product Trends and Opportunities," by Packaged Fats. For example, 9% of U.S. grocery shoppers buy food or beverage products with high omega-3 content in a regular shopping visit. Also, the portion of adults who take fish oil supplements has increased from 8 percent in 2006 to 17 percent in 2011. Global consumer spending on omega-3 food and beverages, health and beauty care products, and pet products grew to $13 billion in 2011, according to Packaged Facts estimates. Factors driving positive public image of omega-3 products include growing public awareness of health benefits, consumers' willingness to try new functional food and supplements, and positive media reporting.