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Superfoods: A Somewhat Elusive Food Category Despite A Lot Of Publicity

August 13, 2014: 12:00 AM EST
America’s growing love affair with nutrient-rich “superfoods” is apparently grounded in the belief – held by 75 percent of consumers – that health can be managed through nutrition. Marketers of such foods rely heavily on the well-reported findings of scientific and medical researchers. But which foods are superfoods? Nielsen compiled a list of 41 “powerhouse fruits and vegetables” that contain at least 10 percent daily value of 17 nutrients per 100 calories. On the list: kale, iceberg lettuce, tomatoes, strawberries, oranges, carrots, watercress, Chinese cabbage, chard, beet greens, and spinach. Excluded were raspberries, tangerines, cranberries, garlic, onions, blueberries, pomegranate, quinoa, and wheat berry.
Venessa Wong, "The Church of Superfoods Gains More Believers", Bloomberg Businessweek, August 13, 2014, © Bloomberg L.P.
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