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Survey Reveals Proteins Are More Important for 50 + Age Group

February 15, 2010: 01:56 AM EST
A UK survey sponsored by whey protein supplier Volac found that over 20% of respondents understood people over 50 need more protein than younger adults. The four major reasons cited in favor of protein were: support for the immune system; prevention of osteoporosis and bone fractures; prevention of muscle wastage and protection of lean muscles and tissues. While Britain still has a largely carnivorous diet, 12% indicate they eat non-meat sources of protein, with 16% of women seeking meat-free proteins compared to 9% of men. Mark Neville, head of lifestyle ingredients for Volac said the survey highlights an opportunity for non-meat protein providers, as well as the need to “educate certain consumer groups, including the over 50s, about the benefits of consuming high-quality, low-fat and highly digestible proteins”
"The over 50s need more protein, says study", FoodBev, February 15, 2010, © FoodBev Media Ltd
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