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The Brain Makes Food Choices Based On Caloric Content

October 20, 2014: 12:00 AM EST
The human brain chooses one food over another because of its caloric content, the higher the better, according to a Canadian study. Researchers based their conclusions on brains scans and other factors of healthy participants who were asked to look at pictures of different foods and then rate them. They also estimated caloric content. Though they weren’t able to accurately guess calories, the foods they said they would like to eat tended to be the highest calorie ones. “We found that brain activity tracked the true caloric content of foods,” the researchers said, noting that understanding why people choose certain foods could help control the factors that lead to obesity.
Deborah W. Tang et al., "Behavioral and Neural Valuation of Foods Is Driven by Implicit Knowledge of Caloric Content", Psychological Science, October 20, 2014, © Association for Psychological Sciences
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