We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Transparent Packaging Has An Effect On Snack Eating, Depending On Different Factors

August 5, 2013: 12:00 AM EST
A new study confirms that transparent food packages influence snacking habits in different ways, but it depends on the size, visual appeal and healthiness of the food. Participants were placed in a room with snacks – nuts, cookies, M&Ms, Cheerios and Fruit Loops packaged in either transparent or opaque bags –  to watch episodes of “The Office”. The participants were told they would be evaluating ads, but the researchers were only interested in their food consumption. The results? Participants ate fewer large, visually appealing snack foods from transparent packages, ate more small foods (like M&Ms) from transparent packages, and ate fewer carrots from transparent packages. "The health food results were somewhat surprising to us," one researcher said.
"The See-Food Diet: How Transparent Packaging Affects Eating", News release, American Marketing Association, August 05, 2013, © American Marketing Association
Diet Insights
Diet Research & Advice
North America
United States of America
Marketing & Advertising
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.