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UK Government Scrapes Home on Watchdog’s Scorecard

March 11, 2009: 09:27 PM EST
UK consumer magazine Which? has given the government and private sector a rating of about 55 percent on 12 demands it made in 2004 to encourage families to eat healthier food. The demands covered a range of issues, from prioritizing nutrition policy, restricting television advertising, reducing fat, sugar and salt in foods, and launching “a hard-hitting, innovative government campaign to change eating habits”. In a second report, the magazine says that families are making “unhealthier” food choices as the recession bites. It says that 60 percent of adults in the UK say they would buy more fruit and vegetables if they were cheaper, while 56 percent said that price “is now more important” in their food choices. Three-quarters said they thought the government could do more to promote healthy eating, despite the “Change for Life” initiative.
Ed Kemp, "Which? calls on government to give families incentives to eat healthily", marketingmagazine.co.uk, March 11, 2009, © Haymarket
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