We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

UK Govt Launches Obesity Campaign

November 11, 2008: 07:47 PM EST
More than 12,000 grassroots organizations, including the British Heart Foundation and the Fitness Industry Association, have signed up to the UK government’s $413 million anti-obesity Change4Life initiative. Companies including Kellogg's, ITV, Asda, Tesco and PepsiCo have also signed up. The drive to tackle obesity includes price cuts on healthy food from Tesco and Adsa, a national health campaign on ITV, and Pepsi stars featuring in fitness advertisements. The government is also in talks with companies including BSkyB, Kraft and Unilever about joining the initiative, working through the Advertising Association. Health secretary Alan Johnson says the aim is to “create a lifestyle revolution that will help families to eat well, move more and live longer”.
Mark Sweney, "Government Unveils Details of £275m Anti-Obesity Push", November 11, 2008, © Guardian News and Media Limited 2008
Diet Insights
Diet Research & Advice
United Kingdom
Companies, Organizations
Legal, Legislation, Regulation, Policy
Market News
Developed by Yuri Ingultsov Software Lab.