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U.S. Hotels Board The Gluten-Free Bandwagon

February 5, 2012: 07:40 PM EST
With the growing awareness of the potential harm to people with a digestive sensitivity to gluten – the protein found in wheat, barley and rye – U.S. hotels have begun to modify their menus to cater to gluten-averse customers. The USA TODAY report notes that Kimpton’s Hotel Palomar (San Francisco), Fairmont Hotels, Omni Hotels, Marriott International and Washington’s Ritz-Carlton have all begun offering gluten-free fare in their facilities, from room service to minibars to buffets. The changes make for good marketing, say hoteliers: "This is a subtle message that we are attentive to health issues," says the dean of NYU's Center for Hospitality, Tourism and Sports Management.
Nancy Trejos, "Hotels cater to special diets; gluten-free food now on menus", USA TODAY, February 05, 2012, © USA TODAY, a division of Gannett Co. Inc.
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