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USDA Estimates Eating To Meet Fruit And Vegetable Guidelines Costs Under $2.50 A Day

February 1, 2011: 11:45 AM EST
The USDA used 2008 Nielsen Homescan data to estimate the average price at retail stores of a pound and an edible cup (or equivalent) of fruit and vegetables and found that an adult (on a 2,000 calorie diet) could meet dietary fruit/vegetable recommendations for $2 to $2.50 a day.  But this masks a wide range in unit costs that stretch from below 20 cents per edible cup to over $2: fruit prices range from 17 cents per cup for fresh watermelon to $2.06 per cup for fresh raspberries while vegetable prices range from 13 cents per cup for dry pinto beans to $2.07 per cup for frozen asparagus cuts and tips.
Hayden Stewart, Jeffrey Hyman, Jean C. Buzby, Elizabeth Frazão, and Andrea Carlson, "How Much Do Fruits and Vegetables Cost?", February 01, 2011, © The U.S. Department of Agriculture (USDA)
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