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Weight Wellness Trend Offers Marketing Opportunities For Big Brands, Entrepreneurs

December 16, 2014: 12:00 AM EST
A new report on food, nutrition, and health trends for 2015 says big food businesses are having a tough time selling “weight wellness” products, but small entrepreneurial brands are flourishing. The key reason for this “tipping point” is that consumers are buying “regular foods” to keep their weight under control, attain a trim figure and improve digestive health. All of this is good news for big brands and entrepreneurs tuned into healthy snacks, protein products, foods that provide “good carbs”, dairy (the “natural whole food”), low or no sugar, and foods that are “free from” a host of undesirable ingredients.
Stephen Las Marias, "New Opportunities Emerge as Weight Wellness Hits Tipping Point", Asia Food Journal, December 16, 2014, © Contineo Media Pte Ltd.
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