Will “Gluten-Free” Foods May Suffer Same Fate As Other Fad Diets?

July 12, 2010: 12:53 AM EST

Sales of gluten-free food products will grow to $4.3 billion by 2014, according to Datamonitor. But the industry researcher cautions that the gluten-free trend may suffer the fate of other fads, such as low- or no-carb diets, and endure a rapid decline. The U.S. market for gluten-free products is expected to grow by $500 million in the same period, giving it 53 percent of the world market. The market is buoyed by celebrity endorsements and sales to people who have been diagnosed with a gluten allergy and to those who follow a gluten-free diet without such a diagnosis. But because the gluten-free diet is “somewhat of a ‘vogue diet’ … it is possible that long-term growth will be negatively impacted,” Datamonitor says.

Natural Product Insider, "Gluten-Free Growth May Not Last", Natural Product Insider, July 12, 2010, © Virgo Publishing, LLC

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Will “Gluten-Free” Foods May Suffer Same Fate As Other Fad Diets?

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